We have a book with our political platform. We have stickers. We have patches. We'll be printing business cards in the next week or so.
The most popular form of mainstream media you folks chose is radio. This is a big escalation, with potentially BIG results.
Here in the DC area WMAL Radio (FM station) hosts the conservative talkers. The lineup is Chris Plante in the morning until noon. Rush runs from 12-3. Hannity is 3-6. Mark levin is 6-9.
The mid-day ad cycle is 10am (Chris Plante) through 3pm (the end of Rush).
Chris Plante has a decent following locally, but make no mistake, the guy claims to be a Conservative but he has strong RINO and Neo-Con tendencies. But there are many Ron Paul fans and Constitutionalists in the audience who call and give him indigestion, routinely. This means we know our allies are listening.
The Rush audience is the power audience. The people who take decisions on the Hill listen to Rush, whether they agree with him or not. If we want to find our allies through a radio audience, and at the same time send up a flare to the hijacked Tea Party, the "Conservatives" and the Establishment that we are coming onto the scene and we mean business, running spots during the DC Rush show will rattle cages.
Bottom Line: Political ad buys are expensive (but far cheaper than print/TV/Cable).
One 60-second spot is $1,200. We need to buy at least 10 spots to have any impact in a radio environment. It's all about repetition. 20 spots is better than 10, but if we are going to do this we'll start realistically with a target of buying 10 spots.
That means we need to raise $12,000. WMAL will produce the spot based on our script. That means we'll need to get our heads together and develop a powerful brief message that plays well to people driving or sitting in their offices. The best radio ads make a point, hit it several times, and drive people to a website or phone number for more information.
Since it is a political ad, the on-air talent will (probably) not want to record it, so it will probably be a professional voice, but not a known name.
So the question is simple: Do we invest our energy into raising $12k to try this, to hit the DC Conservative air with a hardcore Constitutional message to build our audience and put a shot across the bow of the Hill? Do we put the Political Class on notice that we are here, we are pissed, and we are coming?
The poll is at the right.
Is $12K doable? Would we be better off spending that same money somewhere else?
This is YOUR Movement, folks. I'm just one guy trying to help implement our goals. If we decide to go forward we'll be passing the hat for money. We'll also build a comments thread so we can develop the message we want out there. But the choice is yours.
FYI: 1/2 page in USA Today (one-time run) is $81K.
Kerodin
III
