Constitutional Radio Ad II

UPDATE: 1/12 - Bumping this to stay top-of-mind.  Thank you to everyone who has contributed thus far, and to those who are sending checks.

Be sure to go to NRA-type sites and other places to enlist their help.  Also go to every Ron Paul fan-site you can find and ask them to send a notice to their mailing list. 

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UPDATE: Donations - PayPal button in the right column is easiest.

If you want to use a check, make payable to: America527

Mail to:

America527
105 Meem Avenue
Gaithersburg, MD 20877

Thanks for the support, folks.  Defeating the Enemies of Liberty is entirely up to us.

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It appears the consensus wants to move forward on a radio ad buy.

Here are a few basics: We'll need a script of about 140 words.  The key is to have a simple message, repeat that message several times in slightly different language, and have a contact blurb that is easy to remember.

I am going to suggest two aspects that I think will lead to success:  Firstly, I think our message should center around the Constitution and Constitutional ideals, rather than trying to introduce people to the III.  The last thing people want is another group claiming a percentage - 1%, 99%, et cetera.  If we push the concept that many of our problems will be solved if we simply abide the Constitution, as ratified, I think we'll resonate with listeners.  A radio ad is not the time or place to educate anyone - it is an opportunity to get someone's attention and drive them to more information.

Secondly: Where do we send radio listeners?  I suggest that for radio ads we use America527.org.  It is easy to remember, it strikes a patriotic chord, and like our message, it does not ask the listener to accept a new concept.  Additionally, think of the mental gymnastics involved as a radio announcer tries to get "IIIPercent.com" to stick.  People won't remember iiipercent.com - they'll type "3percent.com" and other variations, and who knows where they will land.

So: I suggest we keep our message focused on the Constitution and we drive traffic to America527.  Just like IIIPercent.com (which we brand on our printed handouts) we can list all of our blogs at America527.org so that when people hear the ad on the radio and land on the page, they can find WRSA, AP, and the rest of us.

Remember, these are only suggestions.  I base them on my experience in marketing, but that doesn't mean I am right or my approach is best.  Please weigh-in with your thoughts.

Please use this thread to post your thoughts about the script, too.  You don't have to come up with a full script if you don't want to, but throw in some bullet points that you think are important.

Also: Male voice or female voice?  Sound effects?  (I think a rattlesnake rattle at the right moment will convey Gadsden).  Any other thoughts you have, this is the thread.

And while we are here: If this is going to happen, we need $12k.  That will buy 10 political spots.  We may as well start passing the hat now, folks.  As usual, anyone who contributes at least $10 will get a patch.

If everyone who visits this blog every day puts $50 in the hat, we'll get it done quickly.  That's just about the cost of a box of good .308 rounds.  Of course, not everyone will do that, so if you can help make up for a few folks who can't contribute, please do so.  Every $10 or $20 helps.

Let's get started!

Kerodin
III